With less than three weeks to go until the 2013 Federal
Election, we've already seen a lot of attack-dog tactics from both of the major
parties… yet nothing they've done has managed to top the blatant electioneering
of Rupert Murdoch's Sydney
tabloid The Daily Telegraph. Photo-shopping Kevin Rudd into a bank robber or a
comical Nazi, misrepresenting him and his policies with hysterical “gotcha”
headlines and lightweight articles, their tactics have been heavy-handed and
blunt.
But now, they’re getting subtle.
Unsurprisingly, the Liberal Party is advertising heavily on
the Daily Telegraph website. Every second or third story has the Liberal “choose
real change” ad in a banner across the top of the page, as well as a second ad
placed next to the body of the story.
But the Daily Telegraph (like most of Murdoch’s News Ltd
publications” is pay-walled. And when someone like me, who doesn't want to
stump up the cash for the privilege of reading obviously and unapologetically
biased fluff, ends up on their website, I get a “please register” pop-up.
Now, normally I just close the pop-up (by clicking on the “X”)
and scroll through the rest of the page to see if there’s anything else of
interest. Not everything is behind the paywall, after all.
And this is where it gets interesting.
When the story has a Liberal Party ad, closing the paywall
pop-up actually opens the Liberal Party website in a new window.
Oh sure, you might say. It’s a mistake, clicking on the “X”
must accidentally translate to a click on the ad behind the “X”.
Problem with this, is that when the story has any other kind
of ad, closing the paywall pop-up does just that: closes the pop-up window.
Nothing else.
The ONLY ad that is triggered by closing the paywall pop-up
is the Liberal Party ad.
Try it for yourself.
