It’s funny how one thing can lead you to another. This
morning on my Twitter timeline, I noticed some tweets from people I know and
admire, taking Lyle Shelton to task.
Now, Lyle Shelton is the Chief of Staff with the Australian
Christian Lobby, better known as the ACL. That much I knew, but I didn’t know
what Shelton
had said other than that it was something about bestiality. Alarm bells were
already ringing but I’m a curious sort so I checked his Twitter account.
I found this:
That’s one heck of a statement from a guy who professes to
Christian values! Especially when you consider that Peter Singer is not, in
fact, a “sex-with-animals advocate”. Yes, he wrote about the concepts of zoophilia
and animal abuse ten years or so ago, but he specifically does NOT advocate the
practice. Shelton ’s
statement is factually incorrect, something I suspect he knows.
But: a moment’s thought. In his tweet, Shelton links Singer with the Greens. Not
hard to do, Singer co-wrote The Greens
(published in 1996) with Bob Brown and stood unsuccessfully as a Greens
candidate for Kooyong in 1994 and the Australian Senate in 1996.
Gutter muck of the worst kind.
But: a second moment’s thought. Shelton ’s previous tweet (made nine minutes
before his abhorrent Singer slur) made the following observation:
What was this? A video on the consequences of changing
marriage? A video which “continues to go viral”?
Hmm, I thought. Resisting the temptation to click on Shelton ’s link straight
away, I hit Google and moments later arrived at an article published two days
ago in The Australian. Titled “Kirby stars in Christian same-sex attack video”,
it was a blow-by-blow description of the ACL-produced video. According to the
author, Ean Higgins, the ACL were planning on sending the video to 110,000
people with the hope of getting it to “go viral”. The mention of Kirby in the
headline refers to retired High Court judge Michael Kirby and he doesn’t
exactly star in the video; the ACL have used footage of him answering questions
at last month’s Senate Inquiry into same-sex marriage and interspersed it with
other footage.
The tone of Higgins’ article was decidedly odd. There was
much talk of the “polyamorous community” and “polyamorist activists”, who along
with the Greens were apparently “outraged” that the proposed same-sex bill
doesn’t include multi-partner marriages. Little evidence of this outrage was
presented; it came across more as an advertisement for the video and a classic
beat-up about non-existent issues than an actual factual piece of reporting.
By now, I was intrigued. Back to Google I went, and within
minutes much became clear. Over recent months The Australian has published
several articles linking same-sex marriage to polygamous marriage and a
supposed campaign by the polyamorous community to bring the two together. These
articles are consistently lightweight and speculative; worse, they completely
misrepresent not only the proposed legislation and the mood of the community,
but also the few people they actually quote. One of those people was Rebecca
Dominguez; it took me under a minute to find a letter that she wrote to The
Australian (and published on her blog, which is quite excellent) pointing out
their mistakes and manipulations of her words, refuting their claims and
requesting an apology. To date, The Australian has published neither the letter
nor an apology to Ms Dominguez.
(note: I contacted Ms Dominguez before publishing this article. See, Ean? It's not that hard.)
(note: I contacted Ms Dominguez before publishing this article. See, Ean? It's not that hard.)
Higgins wasn’t the only journalist at The Australian involved
in this misinformation campaign, but he has certainly been the most prolific. Four
articles in the past month alone featuring the Greens, same-sex marriage and
the polyamorous community. It’s no wonder that Higgins’ articles are regularly
republished on the ACL website.
Which leads me, somewhat circuitously, back to the ACL, and
that supposedly viral video. Returning to Twitter, I clicked on Shelton ’s link (which had
also been tweeted by ACL Managing Director Jim Wallace and the official ACL
Twitter account) and was directed to the video.
Hosted on Vimeo, it’s called “'Marriage Equality'- no
consequences? Wait a minute....”. I didn’t bother watching it; after reading
Higgins’ plug, I didn’t need to. And besides, I made my thoughts on the “gaymarriage” issue perfectly clear not that long ago.
But Vimeo collects statistics about its videos. And here’s
the graph for the ACL video which, in Shelton ’s
words, “continues to go viral.”
Viral? Umm... no. Considering the video was emailed to
110,000 people, and written up in a national newspaper, it’s a pretty dismal
performance. If anything, this is proof that the ACL video, rather than going
viral as they hoped, is actually suffering from “viewer’s droop”.
You can’t *make* something go viral; it happens or it doesn’t.
An excellent (relatively recent) example was the “Anti Carbon-Tax Durka Dur”
video (published on YouTube by @_spock). He didn’t make a big deal about it,
but it went nuts and amassed well over a hundred thousand hits in only a few
days. The ACL video, by comparison, is a dud. Maybe a “Marriage Equality
Consequences Durka Dur” video would fare better.
Or maybe Shelton
and his ACL film crew should have gone back to the classics, and posted a link
to Sex, Lies & Videotape. Given the tweets from Shelton ’s account that triggered this little
foray into the grubby, smearing tactics of the ACL and The Australian, it would
have been far more appropriate.
Sent to 110,000 people, played 16400 times (probably over and over by 7 ACL members) and liked by 7. Ya huh. Viral alright...the pox :oP
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